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SHOPPERS - USA - Car makers accommodating online shoppers
Auto makers are playing matchmaker.
Pittsburgh,PA,USA -Pittsburgh Post Gazette/The Wall Street Journal, by Jennifer Saranow -July 25, 2005: -- With the Internet increasingly influencing what people buy and how they buy it, the auto industry is revving up online efforts to help consumers pick that perfect new ride -- and in the process, they hope, boost sales and customer satisfaction... The focus on matching people with products comes as the majority of car buyers now do some or all of their research on the Web... According to J.D. Power, more than 60 percent of consumers use the Internet in the car-shopping process. And Internet users spend, on average, 4.9 hours online shopping for a new vehicle and visit seven sites...
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