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Aug 4, 2015

PICKUP TRUCK SALES * USA: Surging demand tests new EPA rules

* New York - Fuel-efficient vehicles lose luster amid low gasoline prices

-- Car makers are facing a conundrum as buyers are rushing to purchase bigger vehicles even as auto companies face steeper requirements for increasing fuel economy... The development is evident in U.S. auto sales, which powered forward again last month as consumers bought trucks and sport-utility vehicles and abandoned fuel-efficient vehicles, according to results released Monday... Industry sales rose 5.3% to 1.51 million vehicles in July and are on pace to exceed 17 million for the year for the first time since 2001, according to Autodata Corp... With the national average for fuel prices at $2.65 a gallon for regular gasoline, down nearly $1 from a year ago, consumers are snapping up pickup trucks and SUVs...
... Trucks and SUVs tend to produce higher profit margins than cars... Through seven months of 2015, light trucks have made up more than 51% of new-vehicle sales, and the percentage is rising. Pickups’ market share rose to 12.3% of the industry, up a full percentage point compared with a year earlier, while midsize cars’ market share fell a point to 13%, Ford said... 
(Photo from Bloomberg News - Jeep Wrangler Rubicon vehicles are displayed at the Cross Chrysler Jeep dealership in Louisville, Ky)  --  NY, USA - Bloomberg News, by Mike Ramsey and Christina Rogers - Aug. 3, 2015

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