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TRUCKS MARKETING * USA: GM's vs. Ford's Pickups
* Michigan - Chevy uses bear, comic book geeks to fight F-150 in ads
(Video from "Chevrolet Silverado video image" - Jul 5, 2015: Ten men. Two cages. One grizzly bear. Which cage will they choose?)
-- Chevrolet is employing a 700-pound grizzly bear, a fake superhero and real NFL Hall-of-Famer Howie Long to take aim at Ford Motor Co.'s aluminum-bodied F-150... The new YouTube video poking fun at the F-150's extensive use of aluminum insinuate — not so subtly — that steel is a safer, cheaper and better option for building pickups... In one video, men are placed in a room with two metal cages, one made of aluminum and one made of steel. They are asked their perceptions of both metals. Suddenly, a 700-pound grizzly enters the room. They all run to the steel cage for protection...
Detroit, MICH, USA - The Detroit News, by Michael Martinez - July 6, 2015
Labels: trucks marketing
posted by Unknown @ 12:20 PM
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