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TRUCKMAKERS NEWS * USA: Ram's - Japan: Mitsubishi / Fiat
* Michigan - Five years later, Chrysler’s gamble on Ram Trucks is paying off
(Warren Truck Assembly Plant - Video by Automotive Zone: The Warren Truck plant has been making Dodge trucks since 1938. Warren Truck made B-vans from 1972 to 1977, and Ramcharger trucks from 1974 to 1985; the Dodge Dakota was made at Warren starting in 1987. Because trucks have so many variations, with different size cabs and beds, different engines and transmissions, and numerous other options, the Warren Truck plant has always had to be complex and flexible)
Warren,MICH,USA -The New York Times, by AARON M. KESSLER -SEPT. 17, 2014: ... In 2009, when Ram was carved out from Dodge into a stand-alone division, it was a big gamble — and far from a sure thing. Some industry critics scoffed at the idea of a brand dedicated to pickup trucks. Others were puzzled: After the bailouts, the trend was to consolidate brands to streamline automakers’ offerings, but Chrysler was adding a new one... Five years later, the verdict is in: The gamble paid off. Ram trucks have captured an ever-greater share of the full-size pickup market dominated in the past by General Motors and Ford, and are on track to seize even more. By adding innovative features not found in other pickups, and aggressive pricing to lure truck buyers, who are among the most loyal in the automotive business, Chrysler’s Ram has managed to go from also-ran to a threat in only a few years... Here in Warren, the plant is now churning out Ram pickups 20 hours a day, six days a week, with occasional Sundays — barely able to keep up with demand... In the fourth quarter of 2009, when the new Ram division’s trucks were hitting the streets, the company eked out a paltry 11 percent of the market share for full-size trucks... In August, when sales surged 33 percent over a year earlier, Ram commanded 21 percent of full-size pickup purchases in the United States (of A)...
* Mitsubishi to supply pickup trucks to Fiat as of 2016
Tokyo,Japan -Bloomberg, by Yuki Hagiwara -Sep 19, 2014: -- Fiat SpA plans to cooperate with Japanese carmaker Mitsubishi Motors Corp. on pickup trucks, enabling the Italian company to add to its lineup while conserving cash after merging with U.S. manufacturer Chrysler... Under a memo of understanding on the project, Mitsubishi will build as many as 170,000 trucks for Fiat over six years, with production beginning in the first quarter of 2016, Yuki Murata, a spokesman at the Tokyo-based company, said by phone. The mid-sized model will be based on the next version of Mitsubishi’s L200, Turin-based Fiat said in a statement... Fiat plans to combine with Chrysler later this year in a reorganization that will shift the corporate headquarters to London and move the main stock listing to New York, with the merged company focusing on higher-end cars. Chrysler sells Ram heavy-duty pickups, and its Jeep nameplate is developing a model. The Italian manufacturer’s main pickup offering is the Stada from the Fiat Professional light commercial-vehicle unit...
* New York - 15 New cars to avoid
NY,USA -Forbes -19 Sept 2014: -- Long in need of a refresh, Nissan’s full-size pickup truck tends to be also-ran in an intensely brand-loyal segment; it’s handily outclassed by entries from Chevrolet/GMC, Ford and Ram, and to a lesser degree, Toyota. The Titan is rated both below average in residual value from ALG and in performance from J.D. Power; it’s also noted as being among Consumer Reports’ worst values...
Labels: truckmakers news USA
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