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Jul 29, 2014

TRUCKS MARKET * USA: Uneven recovery

* DC - How truck sales track the economy

(Photo by Nikki Kahn/The Washington PostSunset Ford of Waterloo is shown on Sunday, July 13, 2014) 
Washington,DC,USA -The Washington Post, by Jeff Guo -July 28, 2014: ... Sales of light trucks like pickups or SUVs are a favorite measure because they reflect both business optimism and a particularly potent kind of consumer exuberance... The traditional type of light truck buyer is a company that needs pickups or cargo vans to haul materials or crew... Many buyers are contractors, landscapers, plumbers, electricians, or in some other way linked to the construction industry. For this reason, light truck sales often rise and fall with the number of new homes constructed, and the auto industry watches the housing market closely to predict demand for trucks... The other type of light truck buyer is a suburban warrior making a passion purchase... The uptick in truck sales not only means increased consumer confidence, but also a fat bonus for automakers. Pickup trucks in particular are massively lucrative for Detroit, generating as much as 10 times the profit of a small car...


* Ohio - Ford raises F-150 prices, dealers begin ordering 2015 models


(Photo from REUTERS, by Aaron Josefczyk: The new 2015 Ford F150 truck sits at the Ford Lima Engine Plant during a media event in Lima, Ohio, March 28, 2014)
Lima,Allen County,OH,USA -Reuters -Jul 28, 2014: -- U.S. and Canadian dealers on Monday began ordering 2015 Ford Motor Co F-150 pickup trucks, which are lighter than earlier models, priced higher and include additional standard features, the company said. The launch of the new trucks with aluminum bodies is key for Ford as the F-150 pickups have been the best-selling vehicles in North America for 36 years and are profit centers for the No. 2 U.S. automaker... The base, or non-luxury, models - the XL work truck and the most popular version the XLT - will see prices rise $395 over F-150 pickups currently on sale. The XL base price will be $26,615 including destination charges, and the XLT will begin at $31,890. Together, these two versions will account for up to 70 percent of F-150 sales, said company spokesman Mike Levine. He added, the higher prices were due to additional standard features in all five trim levels of the F-150, and not because of the greater cost of aluminum over steel...

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