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Jun 20, 2009

AUTOMAKERS' WORLDWIDE * Germany: Rumor Of The Day ...

... Or Not: Daimler To Buy Porsche To Buy VW

Sttugart,Germany -Manager Magazin, by Bertel Schmitt -June 20, 2009: -- On Friday evening, a wild rumor whirred via the wires. It started at Germany’s usually well informed Manager Magazin, then spread to Reuters and Bloomberg: Daimler may be taking a stake in its Stuttgart neighbor Porsche. Through Porsche, Daimler would own a part of Volkswagen... According to Manager Magazin, Daimler’s Zetsche and Porsche’s Wiedeking had negotiations since May. Not surprisingly so. In the same May, it had become very apparent that Porsche was unable to finalize the Volkswagen takeover... The matter turned into a billion Euro soap opera. Wiedeking talked to anybody who may have money, the Sheikh of Qatar, and why not Daimler, they live next door... Anyway, “an industry source told Reuters that the report should be taken seriously”... Didn’t someone say that the industry has to consolidate? Sell Opel to Russia (or if all fails, to China,) create a Volksporschedaimler (owned by Austrians and Saudis,) and if BMW doesn’t come on board, NSFW them. Sounds boring and benign compared to what else is happening in the car world. Anyway, Porsche and Daimler go a long ways back. About 100 years... (Picture courtesy flickr.com: Austro Daimler revisited? )

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