Green Coke * USA - Company hits road with hybrid trucks

The soda giant is leading the way with hybrid trucks -- at considerable expense. The estimated price of each vehicle is about $85,000

Miami,FL,USA -The Miami Herald, by JOHN DORSCHNER -Jul. 29, 2008: -- While other companies are shying away from the considerable costs involved, Coca-Cola announced Monday it is rolling out 10 heavy-duty hybrid trucks in South Florida, part of a national campaign to put 142 of these so-called green trucks on the road in North America in the next several weeks... Coke's new trucks are estimated to lower fuel consumption by 37 percent and emissions by 32 percent -- solid figures to impress the growing number of people who are demanding a reduction in greenhouse gases... But heavy-duty hybrid trucks aren't cheap. Coca-Cola estimates the special engines add about $35,000 to the cost, making the total about $85,000 per truck... (Photo by LILLY ECHEVERRIA/MIAMI HERALD - Coca Cola says it's the first in South Florida to introduce heavy duty hybrid trucks, like this one at the Coca-Cola facility at 3350 Pembroke Rd., in Hollywood)