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Youth marketing - USA - Munster kids rev up GM Web site
Students critique company approach, headed to Detroit
NWIndiana,USA -The NWI Times/MUNSTER, by SHARON PORTA -Dec 16, 2005: -- Most U.S. auto manufacturers n General Motors Corp. included n have had a difficult time appealing to and connecting with customers in the youth market... To help build a relationship among those elusive 18 to 24 year olds, GM has solicited the help of students from Munster High School... Nick Stolarz, 18, said that although the web site is built to appeal to youth, it's not effective at marketing GM products... "There is information about concerts and contests but nothing about GM and their cars," Stolarz said. "If their goal is to get their name out there, they aren't doing the job"...
posted by Unknown @ 2:44 PM
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