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Oct 31, 2005

Hybrids - Japan - The envy of all the copycats

Toyota pioneered hybrids; now the other automakers are struggling to catch up

TOKYO,Japan - Lexington Herald Leader/kentucky.com/AP, by Yuri Kageyama -Oct. 31, 2005: -- When Toyota unveiled its first hybrid vehicle nearly a decade ago, many people were skeptical about its environmentally friendly gas-and-electric-powered engine that dramatically boosts mileage... Today, Japan's biggest automaker is scrambling to keep up with the growing demand for hybrids, especially in North America, where soaring oil prices -- now double from several years ago -- are suddenly making hybrids an attractive cost-saving alternative... All the world's major automakers, including Ford Motor Co. of the United States and Japanese rival Honda Motor Co., are either selling or developing their versions of hybrids these days... Okamoto, Toyota's research executive, acknowledged the jump in hybrid demand was a pleasant surprise for the sales division... "This year, we see the hybrid being treated as a very important option," said.

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