WOMEN - USA - Become driving force in auto industry
“We don’t do pink trucks”
Columbia,SC,USA -The State,by GREG SCHNEIDER/The Washington Post -May. 04 2005: -- ... Mary Sipes, who as GM’s vehicle line director overseas development said... “But we now realize these trucks are being purchased by women as well as men. And if you don’t have women involved on a daily basis... in that product design, you’re going to alienate those women who would love to buy it otherwise.”
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