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May 2, 2005

ADS - USA - Mobile Billboards Herald Age of Drive-By Ads

Washington,D.C.,USA -NPR -Apr 30 2005: -- George Wilson is used to attracting attention when he climbs into his truck and drives down the street. People point as he passes by. Some wave him down and ask for a photo... What sets Wilson and his truck apart from the hordes of other commercial vehicles in the nation's capital is his cargo: a 22-by-10 foot billboard for Rice-A-Roni. ("The San Francisco Treat: Now Built for Speed," reads the ad)... http://www.npr.org/templates/story/story.php?storyId=4625487

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