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`PRODUCTION - USA - KENWORTH luxury cabs to lure scarce truckers
Kenworth Truck Co. has developed a new weapon in the battle for heavy-truck market share: luxury interiors.
Seattle,WA,USA -Puget Sound Business Journal,by Steve Wilhelm -April 8 2005: -- The company's first major interior redesign in six years is intended to bolster the already formidable market position of Kenworth's parent company, Bellevue-based Paccar Inc., which is now the No. 2 truck builder in North America... The car-like interiors, calculated to attract drivers to Kenworth trucks in the midst of a industry-wide driver shortage, are aimed at complementing Kenworth's strengths in engineering, manufacturing and aerodynamic design... http://seattle.bizjournals.com/seattle/stories/2005/04/11/story2.html
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