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Jan 24, 2005

What do you know?

USA - Fleet Owner,by WENDY LEAVITT -Jan,1,2005 : Maybe you've heard some of the news coverage about the Houdini exhibit at the Outagamie Museum in Appleton, WI. The museum, based in magician ... For example, suppose a carrier uses new load and route optimization software to analyze the routing of a particular shipper's freight. In the process, he discovers inefficiencies, opportunities to combine some loads and reroute others to reduce the total number of miles the carrier's trucks must travel to deliver the shipper's products to their various customers... Does the carrier say, “This is obviously a way to bring more value to the shipper in the form of improved efficiency and decreased costs; I can't wait to tell them the news”? ... In other words, having knowledge is one thing, but using it successfully, wisely and well is the real magic. In today's information-rich and complex world, it might be easier to escape from a locked trunk.
http://fleetowner.com/information_technology/patentpending/fleet_know_2/

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