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May 2, 2017

BOLSTERING TRUCK SALES * Japan: Truck makers offer swag in Southeast Asia

* Tokyo - Mitsubishi Fuso eyes 24-hour repair shops; Hino giving free driving lessons

--- Two leading Japanese truck makers are bolstering their after-sales services to further cement their solid positions in Southeast Asia... Mitsubishi Fuso Truck and Bus will start building a chain of 24-hour repair shops in Indonesia, while Hino Motors has built a free safe-driving school in Malaysia. The moves are meant to boost brand image and customer loyalty -- and eventually to capture demand for replacement parts and vehicles in the large and growing region... The strategy marks an evolution from just selling trucks to building a loyal customer base in Southeast Asia, where about 2 million trucks were sold in 2016. That is about 10 times the figure in Japan, according to U.S. research company Frost & Sullivan... 
Tokyo, Japan - Nikkei Asian Review - May 2, 2017

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