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Feb 14, 2017

TRUCKERS' TURNOVER * USA: Driving for the Prize

* Utah - Carriers introduce 'Gamification' to reduce driver turnover


--- As the trucking industry continues to grapple with high driver turnover, some carriers are turning to performance-based rewards and technology-enabled “gamification” programs to increase driver retention and boost engagement. Encouraging friendly competition also enhances safety and improves the bottom line, fleets and technology providers said... On Jan. 1, refrigerated carrier C.R. England Inc. rolled out a gamification program that awards points to drivers monthly for safety, fuel efficiency, on-time performance and total drive hours. Drivers also can earn additional points for completing online training or selection as driver of the quarter or the year... “There is a leaderboard, and drivers can see how they rank against their peers in their fleet and across the company,” said Mitch England, vice president of driver relations for the Salt Lake City-based carrier. “The beauty for the drivers is to be able to see an objective measurement of their performance. We hope it will be fun, too.” Drivers can redeem points in an online store for products as they progress through different status levels... Receiving recognition for a job well done “ties into our human need for positive affirmation,” said Tim Hindes, CEO at Stay Metrics, which offers rewards and a recognition platform focused on driver retention...
(Photo: A C.R. England 2005 Freightliner Century Tractor and 2006 Utility Trailer Manufacturing Company Reefer)   --  West Valley City, Utah, USA - iTECH/Transport Topics, by Mindy Long - February 10, 2017

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