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Sep 9, 2016

FORD's * USA: Neuroscience to make driverless cars

* Michigan - Ford turns to neuroscience to make driverless cars


--- Ford Motor Co. could make its next autonomous car breakthrough with the help of a New York neuroscientist who’s attempting to restore sight to the blind... The automaker last month announced a licensing agreement with Nirenberg Neuroscience to help it bring a fully autonomous car to market in 2021. The New York company was founded by Dr. Sheila Nirenberg, who four years ago cracked the code to how the brain receives and processes visual images through electrical impulses... Humans view images — whether it’s a baby’s face or the words on this page — through photoreceptors in the retina that convert light into a form of code, which is then sent to output cells that transmit that code through specific electrical impulses to the brain. In certain degenerative eye diseases, the photoreceptors in the retina die but the output cells remain. Nirenberg found a way to send signals to the output cells through a device that acts as an artificial photoreceptor... While she never engineered cars before, she has been developing a computer-vision platform based on this code. In the last few months she’s worked exclusively with Ford to direct it toward car applications. Ford hopes her findings can allow its vehicles to see and understand the road ahead by working with a wide range of cameras, radar and LiDAR (light detection and ranging) sensors... 
(Photo by Tina Fineberg / AP for The Detroit News: Dr. Sheila Nirenberg poses for a photograph in her lab in New York Thursday Sept. 1. The device in front of her is a prototype that demonstrates the coding process)   --   Dearborn, MICH, USA - The Detroit News, by Michael Martinez - September 7, 2016

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